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Maria Nila
Who are we?
The Maria Nila brand and organization is built on three core pillars, that together represents our history and guides us into the future: Family Culture, Innovation & Charity
These words lead our daily work and guides us to further build a familiar, friendly organisation that constantly strives for innovative products, processes and people.
At Maria Nila we see everyone as equal, we believe that innovation is the key to the future and that you get richer when you also give back. With this in mind, we look forward to continue to find new and innovative ways to our products, materials and services together.
Be Friendly
Animals should not be a part of human vanity. That is why we choose friendly – for your hair, for the animals and for the environment. We have made the choice easy for you, by developing products with thoughtful active ingredients that protects and takes care of your hair.
Being friendly does not stop at our products, we also care for the world around us and are involved in projects around the world though our charity initiative The Friendly Year.
Stay curious
In the ever-changing world of beauty, we believe that we can make a change for the better. For us this means to adapt, explore the unknown and letting innovation and playfulness lead the way, like when we decided to launch an entirely vegan wax range. Some called us crazy, but after a lot of time, energy and formulations we launched Minerals – the world’s first professional 100% vegan wax collection.
Act honest
We believe that honesty and transparency is the key to making sure our community can rely on our product’s performance, quality and promises. Our active work towards a friendlier future is also guaranteed through PETA, The Leaping Bunny, Vegan Society and Plan Vivo who have certified all our products.